GROW  your company's  VALUE
BE  a  GAME CHANGER
turn customers into brand lovers

1+1 is a consulting firm founded on the belief that companies must develop innovative business models to proactively adapt to constantly evolving markets.

Our goal is to offer our clients exceptional creativity and convert market changes into business opportunities. We blend the precision of business strategy with the strength of branding and the power of communications to align our clients’ businesses and help them achieve profitable and sustainable growth.

Approach

Our approach rests on three pillars of engagement, Business, Brand and Behaviour. When applied, the synergic alignment of their strategic positions results is substantial growth in economic, brand and experience value.

Business

Behavior

Brand

Economic value

Defining what’s possible: We define and deliver business strategies that enable our clients to continuously identify, adapt to and profitably conquer new market opportunities.

Brand value

Defining what’s attractive: We create brands and weave stories based on a company’s core values. For us, wellfulness, meaningfulness, transparency and relevance are at the center of our communications approach.

Experience value

Defining what is experienced : We define and execute organisational transformation plans that allow our clients to develop the capacity to absorb growth profitably. We are implicated in every aspect of our clients organisational ecosystem (employees, clients, partners, suppliers, communities and investors) with the purpose of aligning method and actions with objectives.

Methodology

The 1+1 methodology is driven by people and designed for continuous improvement. What makes our involvement unique is our team. 1+1 goes beyond reason and numbers. We recognize that people are at the heart of every business. We care about our client’s future and have a sense of responsibility and mindfulness at every step of our engagement.

Discovery

Establish context, understand customer needs and identify opportunities.

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2

Strategy

Define strategic positioning, build on strengths and define a path to profitable growth.

Experience

Create the brand, symbol of the company's vision and values. Create the communication tools to tell the story and build a community of brand lovers.

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4

Activation

Initiate the organisational transformation, implement the new branding and evolve the corporate culture.

Valuation

Implement a culture of measurement, conduct a results analysis and adapt to a changing environment.

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SERVICES

  • Audit (Business - Brand - Behaviour)
  • Business plan (Analysis - Positioning - Strategy)
  • Consulting & coaching (Management – Sales– Marketing)

BUSINESS STRATEGY

  • Marketing strategy
  • Creative development, design and production
  • Media and communication planning

BRANDING & MARKETING

BUSINESS DEVELOPMENT

  • Sales strategy
  • Structure and resources
  • Partnership and channels

TRANSFORMATION

  • Organizational strategy
  • Change management
  • Organizational transformation

BUSINESS STRATEGY

  • Audit (Business - Brand - Behaviour)
  • Business plan (Analysis - Positioning - Strategy)
  • Consulting & coaching (Management – Sales– Marketing)

BRANDING & MARKETING

  • Marketing strategy
  • Creative development, design and production
  • Media and communication planning

BUSINESS DEVELOPMENT

  • Sales strategy
  • Structure and resources
  • Partnership and channels

TRANSFORMATION

  • Organizational strategy
  • Change management
  • Organizational transformation

case studies

team

1+1 was founded on the idea that creative solutions that work come from having multidisciplinary professionals focussed on resolving real business issues. We are entrepreneurs, business analysts, advertising creatives, communications experts, sales & business developers, brand experience marketers, organizational experts and designers united by a common passion: Your business.

MARC LAVALLÉE

business strategy lead

A finance graduate from the Hautes Études Commerciales (HEC) de Montréal, Marc has over 20 years’ experience in business strategy, corporate development, start-ups and marketing. Marc cofounded Hospitalis, a Health sector firm that gained international recognition from Gartner. Marc has held senior positions both in large corporations and start-ups in the Tech sector.

Marc is the one that will make you realize the full potential of things.

STÉPHANE GONEAU

brand strategy lead

A designer, advertising creative and artistic director, Stephane has held creative positions at Cossette, BBDO and DentsuBos. Creator of many award winning advertising campaigns, Stephane has applied his talents to growing international brands including McDonald’s, GM, Chrysler, Pepsi and Coke.

Stéphane is the one that will surprise you by changing the way you see things.

PHILIPPE PRÉVOST

behaviour strategy lead

A marketing graduate from Bishop’s University with over 25 years’ experience in communications, Philippe has held senior strategy and consulting positions at Publicis, BBDO, Nurun and National public relations.

Philippe is the one that will ask THE Question that will change your perspective on a subject.

contact

MARC LAVALLÉE    +    +1.514.951.9170    +    marc@1plus1.vision

PHILIPPE PRÉVOST    +    +1.514.969.7900    +    philippe@1plus1.vision

1+1 Marketing